Beginning September 2nd, Rite Aid is rolling out some changes to their Wellness+ program. Your +UP Rewards will now be loaded directly to your Wellness+ card, instead of printing on the bottom of your receipt. Here are the details that I received directly from Rite Aid:
“Rite Aid’s Wellness+ members can also easily manage their +UPs on their computer via their online wellness+ account or smartphone by downloading the Rite Aid mobile app. Launched in March, the Rite Aid app also offers one-click prescription refill scanning, locations and features of the nearest Rite Aid stores and weekly sale and promotion listings.
Rite Aid is also launching +UP Text Notifications so customers can track their +UPs on the go. Wellness+ members can text “REWARD” to “RATEXT” on their mobile phones to receive a weekly text of the number and value of the +UPs available on their wellness+ card. Rite Aid customers may also elect to continue having their +UPs printed on their register receipts if they wish. A +UP can be redeemed starting at 6 a.m. on the day after it was earned and expires 14 days after issue.”
I personally will choose to have my +UP Rewards continue to print on my receipt. I read enough of your comments from those of you in the test market that you weren’t entirely happy with how the program worked. There were some problems with +UPs coming off or not being able to choose what offer you would like to come off first. I just like the feeling of the paper reward in my hot little hand. I do like the fact that they are giving us the option to choose.
I will continue to keep you updated and give you reminders as the program actually changes.
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