Safeway’s Just4U Program Guide

by Angela Davis on June 12, 2012

A few weeks ago, Safeway rolled out their new savings program, Just4U, in Oregon and Washington. Just4U is unique in that the savings offered are personalized, meaning you’re getting deals that not everyone else is getting, and many of the deals are tailored to your shopping history.

Here’s how you get started with the Just4U program:

:: Register your Safeway Club Card by going to and clicking the “Register Now” button. You will get a FREE dozen eggs just for registering!

You will need a registered Safeway Club Card (which means it is linked to an actual name and current mailing address). You may have to fill out this form to get your Club Card updated. If you don’t have a Club Card, you’ll need to fill out an application at your local store. Some people have problems getting their Club Card working, so you may have to contact Safeway’s customer service by phone to get everything straightened out.

:: Once your Club Card is registered, click the “Personalized Deals” section of the site (you may have to re-log into for this to work).

Now you’re in the Personalized Deals section. You will see probably two pages of prices that are “Just4U.” They are all lower than Safeway’s regular price. Some are based on what you’ve purchased in the past and some are certainly there to entice you into purchasing certain products (I’ve never purchased Comet Cleanser at Safeway, but I have a personalized price of $.99).

:: Start adding the deals you like to your Safeway Club Card by clicking the red “Add” button. When you do so, a deal go from looking like this:

to looking like this:

This means the price has been loaded to your Club Card. When you purchase that item, you will be charged the personalized price, not the price tagged at the store.

Note the details listed on the graphic: “Unlimited” means you can get this price on any items you purchase before the expiration date. You can purchase multiples of that item in one transaction and get the price AND you can purchase this item in multiple transactions and get the price until the expiration date listed. You can also click the “See Details” link for the fine print.

Continue to add the items to your Club Card. There should be two pages of deals available to you.

:: Print your shopping list out once you’re finished adding deals to your Club Card. Click the red button that looks like this:

It is very important that you either print the list out or email it to yourself if you have a smart phone. Some personalized prices are not registering at checkout, so you’ll need the list to show your cashier so he/she can modify your total.

It’s also helpful for you to reference the size and variety restrictions as you shop to make sure you’re purchasing the correct items.

:: Go shopping! Purchase whatever items you’d like from your list. At checkout, you will receive your personalized price. Just like most Safeway deductions, the amount will come off at the end, not as the item is scanned, so don’t freak out that your price doesn’t show up immediately.

The deductions are listed nicely under each item, labeled as “Just4U” so you know exactly what each deduction is for. This will also help you determine if the register in fact recognized your personalized price. If there’s a problem, you’ll have to go to customer service to have your total adjusted.

Here are some details on the Personalized Deals:

  • New Personalized Deals will load each Wednesday morning, so be sure to check each week for new offers.
  • You can use a manufacturer’s coupon (and a double coupon in Oregon and SW Washington) on a Personalized Deals item. Since we all get different deals, you won’t see coupon match-ups on for your deals. You’ll want to check the Frugal Living NW Coupon Database for manufacturer’s coupons that match with brand name items.
  • It can take up to 30 minutes for a Personalized Deal to load to your Club Card, so you may want to double-check deals that you load while in the store on your smart phone.
  • You are not required to purchase an item just because it’s loaded to your Club Card, so there’s no reason to be conservative with your loading.
  • You cannot remove a deal once it’s loaded to your Club Card (not sure why you’d be worried about this one).

There are two other sections on the Just4U site:

Coupon Center: This is a section with digital coupons (eCoupons) that you load to your Safeway Club Card. Once you purchase the item, the price will be adjusted at the register.  These are not personalized, so the offers are available to all Safeway Club Card holders. There are two types of eCoupons available:

1. Safeway store coupons — These are listed as a price (not a deduction) and can be stacked with a manufacturer’s coupon. They look like this:

You will get unlimited $.99/pound tomatoes, but you’ll only get the price in one transaction.

2. Manufacturer’s coupons — These are listed as a deduction (not a price) and cannot be stacked with a manufacturer’s coupon. They also cannot be doubled in Oregon and SW Washington. They look like this:

$.50 will come off once, even if you purchase two bags of Almond Accents.

IMPORTANT NOTE ABOUT eCOUPONS: Once you load an eCoupon to your Club Card, it cannot be removed by you, your cashier or customer service. It will stay there until you use it or it expires. If you load an eCoupon to your Club Card, but wish to use a paper manufacturer’s coupon instead, in theory the register will give you the deduction that is greater once the paper coupon is scanned (or the better deal for you), but it will not take into account using a double coupon in Oregon and SW Washington. Your cashier cannot override this function either.

For this reason, I suggest you only load manufacturer eCoupons to your Club Card for a specific deal and you are absolutely positive that there’s not a higher value paper coupon out there. Don’t just go crazy and load all the eCoupons to your Club Card. It is a rare occasion when we list an eCoupon deal at Safeway because simply, they don’t yield good prices.

Your Club Specials: This section is just advertising Club Card prices that may not be advertised in the weekly ad. You don’t need to add these deals to your Club Card, you’ll get the price in the store like you normally do.

Neither of these two sections get me particularly excited, but the deals can be added to your shopping list to make your shopping trips easier.

What questions do you have about the new Just4U program?

This post may contain affiliate links. See the disclosure policy for more information.

{ 45 comments… read them below or add one }

lutie116 August 1, 2013 at 9:46 am

Can manufacturer’s coupons be used with the Safeway “just for you” coupons?


sell gold in nyc July 27, 2013 at 12:35 pm

Very descriptive blog, I liked that bit. Will there be
a part 2?


Em February 10, 2013 at 9:15 pm

I am getting tired of adding personalized deals & coupons for my sister, my mother in-law and myself. Finally I just shop using one of their cards. But honestly, most of the time with coupons I just try to get normal price that other stores offer. Yes, I got some good deals too, but not very often. I’ll need to decide where I want to shop regularly without thinking about deal or no deal. I want to have peace of mind…


Lyna C January 26, 2014 at 4:17 pm

I use J4U clipper app in android to add all my coupons. Its great.. I dont have to add each coupon manually.


mena akbari December 5, 2012 at 12:35 pm

thanks this coupon was really helpful


Veronica November 12, 2012 at 8:03 am

A suggestion for the times you want to use your paper Q’s and not the ones loaded to your card: I don’t scan my card until after everything has been rung up AND my paper coupons used. I have been successful using this strategy.


Kate January 9, 2014 at 12:13 pm

good to know, seems a simple solution.

I use safeway home delivery judiciously, so my card usually has a lot of e-coupons loaded on it to work when I order online.


Lyna C January 26, 2014 at 4:17 pm

I use J4U clipper app in android to add all my coupons. Its great.. I dont have to add each coupon manually.


Sarah November 6, 2012 at 6:05 pm

I like the J4U program well enough. A week or so ago, I go the personalized deal price of 2.67/12 pk can soda, any major brand, any flavor. (Regularly 6.99 ea) I then proceeded to use that price when the soda was buy 2 get 2 free, along with 4 $1/2 mountain dew product peelies. Safeway then doubled each of those for .50 each. Final price? 9.48 for eight cases of soda. Now, I’ll also be returning the cans for their deposit value of 4.80, bringing the total for 8 cases of soda to 4.68, or $0.59 each. I’m ok with a twelve pack of soda for less than half the regular price of a 2 ltr. I’m further ok with the 92% savings.


Retired Washingtonian October 25, 2012 at 9:25 am

Totally agree with the last few comments. Safeway seems bent on making the shopping “experience” as time-wasting and frustrating as possible. Moreover, their system is not well adapted for Macs or Safari browsers–a customer service rep. even admitted as much–so those people (like me) have to endure huge response and “slow-script” delays. I know they have computers in the store, but really–do I want to sit down at their (mouse-less) computer and try to figure it out? Give me a break, Safeway! Just add the “deals” automatically to my card and maybe you’ll keep me as a customer!


Lyna C January 26, 2014 at 4:23 pm

I use J4U clipper app in android to add all my coupons. Its great.. I dont have to add each coupon manually.


Jessi October 17, 2012 at 1:46 pm

I load things at home, they don’t come up when the card is rung up, I show the cashier on my smart phone, I’m belittled for wanting to save “just 20 cents”, lather rinse repeat. I no longer shop with Safeway at all. I’ll pay more to not deal with their system and their people. So disappointed because that means leaving my town to go grocery shopping. :(


carly September 14, 2012 at 2:14 pm

When the just4U coupon says ‘one time’ does that mean only one transaction? one item? multiple items in one transaction? any ideas?


Steve September 4, 2012 at 10:57 am

So basiclaly I need to spend about an hour or so a month to manage my list, and deals, etc? Why not just giv lower prices like Safeway’s competition is doing?

This looks just illusory, you think you are getting a deal after putting some work while someother merchants already sell at the discounted price. I.e. a gallon of milk with the standard price at $4, but a “personalized” price of $3 while I can get for teh same “discounted price” the same gallon of milk elsewhere without doing any couponing or managing a list, etc, I probably just do not get it?


gloria August 8, 2012 at 9:23 pm

I’ve played around a little with the 4U program. Haven’t had much time to deal with it. I agree it is to the disadvantage of the elderly and poor, who have less access to computers. Also to the busy as it takes some planning. A couple of issues surfaced yesterday and to day as I attempted to do some intelligent shopping.
First, yesterday I had a personalized deal for Sway Raisin bread, one time, $1.29. They were out of stock and gave me a raincheck. OK with that.
Second, today I was at a Sway and decided I was going to print my list there. I tried to log on about 6 times and almost in tears. Went to a nearby cashier and she said “oh the 4U system has been down”. I went to CS and suggested they put a sign on the store computer when it is down. The error messages did not explain the situation. My suggestion was met with a grunt.
Third and most important and Angela has aluded to this happening. There is a deal on Kraft 16 oz shred cheese on the front of the new ad. 50 cents off with digital coupon. Loaded the digital on my account, but it is listed as Kraft shred cheese, 50 cents off 8 oz, limit 2. The cheese is ringing at $5.99 not the $2.99 in the ad and the 50 cents does not come off because it is in their system as for the 8 oz-ers. I took me 10 minutes to wait in my cashier’s line for a WIC purchase and the wrong type of milk. Then my cashier didn’t know what to do, so he called an experienced one a couple of checkstands down. She said Sway is losing too much money on errors, so referred me to CS. CS gal was gone and was called to the desk. Now we’re going on 20 minutes. She had to call the mgr from the data room. In the end, he gave me the deal but was it worth all this time??? Bottom line….the ad doesn’t agree with the system.


Pat June 18, 2012 at 5:07 pm

Interesting that you all seem to like the Safeway J4U program–because I don’t! I think this is just another way that the store is making it harder for shoppers to get the best price! First is was the card–that was supposed to get you the best prices. Then they went back to having coupons in their ads. Now this. Not everyone has an iPhone, folks. Or uses a computer, for that matter. I think about my mother and mother-in-law– in their 80s. Still shop, but they don’t use computers, except for email. Are they to be penalized? Reinforces our reasons for shopping at Fred’s. :)


Angela July 6, 2012 at 11:18 am

I understand your frustration with the new program. Fortunately, Safeway is supposed to have a computer at the front of every store and an employee to help anyone set up their account or load their coupons anytime.


Howard June 13, 2012 at 1:04 pm

HELP! I just found and downloaded a Rancher’s Reserve $5 off $20 personalized deal (good thru 6-19) at, and there is also a $5 off next purchase deal in this week’s ad if you spend $25 on RR beef. Does anyone know or think that if I spend $25, I will receive both the $5 off AND the $5 store cat? Also, is the store cat good on anything, or just on the next RR purchase? (I’m thinking “anything”)


Angela June 13, 2012 at 2:10 pm

You *should* (we all know how *should* sometimes turns out at Safeway). I do know that with the $5/$20 RR personalized deal, you need to purchase one package of meat worth $20+, not a number of smaller sized packages that add up to $20. At least that’s what I learned at the information session Safeway hosted for area bloggers. Someone, please correct me if I’m wrong.


Howard June 13, 2012 at 8:02 pm

Wow, thanks Angela, I never would have known that. I may pass on the deal now that I know I have to buy a whole side of beef instead of smaller packages.


Howard June 15, 2012 at 4:27 pm

I talked to the meat guy at Raleigh Hills Safeway, and he said you do NOT have to buy only one meat package to get the catalina. Neither he nor the two Just4U kids roaming the store knew if I would receive both the cat and the $5 personalized deal on $20 of beef. So I rolled the dice and bought just over $25 worth of roasts (3 total) and got both: the $5 off and $5 cat. $15 net for 10+ lbs of meat. Nice addition to the 17.5 lbs of lean ground I bought last week (which is probably what triggered the $5 off $20 J4U deal).


Howard June 13, 2012 at 12:32 pm

This guide is wonderful and clears up a lot of confusion. When Safeway introduced e-coupons a couple years ago, I was able to combine the paper cpns and doublers with them and get things for free or at a severely reduced price. Now the paper cpn rejects if an e-cpn has already downloaded to the register. I’ve learned to more or less shy away from the e-cpns in favor of the paper which can be doubled.


Twin Mom June 12, 2012 at 4:37 pm

Today, the cashier said she couldn’t override my e-coupon to use my paper coupon on Kellogg’s cereal, which is consistent with what you observed.

I want to add some information about produce shopping at Safeway. If you have bought something in the past (bananas, red onions, hot house tomatoes, etc.). it is likely to show up as a special in the future and it is based on produce code. Thus “on the vine tomatoes” are different from “hot house” tomatoes” are different from “roma tomatoes”. Since I buy a lot of produce at Safeway (and have been getting $3/$10 or $3/$15 JFU produce e-coupons), I deliberately buy an item that I haven’t bought since the J4U program started, such as a sweet onion. Quite often, this item appears in future J4U weeks. This lets me get a good (sale-like) price on some sort of tomatoes, even during weeks when no tomatoes are on sale.

Please reply if this isn’t clear.


Sarah June 12, 2012 at 6:03 pm

That’s a great tip! You’re saying that you will buy one onion or one cucumber in an attempt to trigger a just-for-you special? I would think its worth a try!


Twin Mom June 12, 2012 at 9:02 pm

Essentially, yes. I buy what I need (onion or tomato, for example) but I do try to diversify in terms of produce codes in cases where the precise item (tomato for a salad) isn’t important. They often have a special on “hot house tomatoes” for people who have bought hot house tomatoes that people who’ve bought “on the vine” tomatoes don’t/may not get. One of my first specials was red seedless grapes for $1.49/lb, because I had recently bought grapes (at $2.99/lb)


Tera June 12, 2012 at 6:28 pm

We buy all of our produce at Safeway and I’ve gotten the $3/10 produce coupon the last 3 weeks. I love that it also works with J4U personalized produce offers + J4U ecoupons for produce. I’m seriously LOVING their new program, but I do 90% of my grocery shopping at Safeway since they are the only grocery store in our town. I’ve bought nectarines on sale for 1.99/lb last week (hadn’t bought since J4U launched) and this week I have nectarines for .88/lb. YAY!!!


Laura SW Pdx June 12, 2012 at 6:54 pm

In following what Twin Mom said, I’ve done that too – I bought 1 peach for example and now its on my J4U. That peach was tasteless however/garbage. So, let us know if the nectarines have flavor! Might still be too early in the season? I agree, great idea to get one of something in advance of when you really need it and/or a lot of it!


Laura SW Pdx June 13, 2012 at 12:44 pm

Howard, was this deal kosher? I gave a coupon to sweet little old lady and told her to do the same deal as she was very upset about the price of pet products…. At Fred Meyer last week they had Beggin Strips (for dogs) 2/$4.00 (or just $2.00 per bag. No rules on having to buy 2. I grabbed 3 bags and used 1 buy 2, get 1 free and 1 peelie for save $1.00 NOW on 2 bags, which brought the price down to a buck a bag. Something beeped..the peelie or coupon..cant remember but the cashier entered it and off I went…worrying about the cute little old lady I gave the coupon too and told her what to do…


Laura SW Pdx June 13, 2012 at 12:45 pm

ooops..just posted this question on the wrong store site..sorry everyone!

Howard June 13, 2012 at 1:01 pm

I THINK that was legit, as some stores (I forget which) allow you to combine a BOGO cpn and a cents-off cpn on two items, so I would think that with 3 items, you probably were OK, and the little old lady probably didn’t get arrested and charged with consumer fraud.

Laura SW Pdx June 13, 2012 at 2:49 pm

Howard my first LOL all day. THANK YOU. (As a side note..I think I’m giving up on Walgreens. My store never has whats in the ad. No Starbucks ice cream or even a place in their freezer to carry something they advertised -only Ben and Jerry’s. No Nivia men products – sold out since Saturday and not getting more. No kleenex like the ad shows – which worked out well – price was better at Safeway for same size product. Well, I did score a lot of .24 toothpaste at Walgreens a few weeks back…so, maybe I hang in there)

Howard June 14, 2012 at 5:07 pm

Sounds like fun. I usually shop the Hwy 99W circuit in Tigard, but once in a while hit the Raleigh Hills/Garden Home area (Thriftway, Safeway, FM, Albertsons, Walgreens). I’m free most weekdays after 11 am (probably noon the next 2 weeks) and usually play golf 1-2 days a week, weather permitting. Semi-retirement is not half-bad, I must say. I buy only one Oregonian a week, so extra cpns would be wonderful. I save my circulars for about 6 months in case I ever need to retrieve something (thank goodness for the database) but would happily give them (or specific cpns) away to someone who needs them. You definitely can give cpns, even some expired ones, to the military. Angela, the goddess of this website, can give you more details. My email is

Howard June 13, 2012 at 8:32 pm

I hear ya–I watched sports till 130 Sunday and passed up my usual early shopping. Walgreens Tigard was wiped out of Fusion razors and Nivea shaving balm. I got a raincheck for the latter, but my cpns expire 6-18, probably negating this deal for me. Might be able to reprint the cpns with later expiration dates, although I’ve already printed two earlier.


Laura SW Pdx June 13, 2012 at 9:08 pm

Howard….So now I know you visit SW pdx (I’m not stalking you! but love your comments…)… do you feel about a meetup at a SW park (i.e. Raleigh Hills Park at the West Slope Library) with whomever wants to join in..the more the better so we can coupon share or swap??….. Or maybe I just need the address of where to send extra coupons too (military families?) because I get 5-12 of every SS and RB and other coupons in mailbox and do not have children and have so many coupons others can use! I love to clip what I need and wish i could give to someon else so many I do not need..diapers, jam, beauty products, this and that. Someone must want/need them! I also think a meetup could be a fun hour of entertainment!

Howard June 14, 2012 at 5:28 pm

Here’s the link for donating expired cpns:


Carol June 12, 2012 at 4:11 pm

I love this program. My personalized deals have been great. Most of them are actually for things we buy often. I have also found that even the items labelled as “one-time” will actually still work multiple times until the expiration date. (This is for the personalized section, not e-coupons). I downloaded the app to my iphone and I can send everything I want from the deal section to a shopping list. This makes my shopping so much faster and I can double check in the store that I am buying the right thing.


Laura SW Pdx June 12, 2012 at 3:28 pm

I’m so glad you posted this topic. I loaded some emfg coupons to my club card and had not used them yet, and a few days later, Redplum delivery in my mailbox. So, am I correct in that I would want to remove the ecoupons from my club card 30 minutes before shopping so I can use the mfg and double? My question is in regard to this section of your post:
. Manufacturer’s coupons — These are listed as a deduction (not a price) and cannot be stacked with a manufacturer’s coupon. They also cannot be doubled in Oregon and SW Washington. They look like this:
$.50 will come off once, even if you purchase two bags of Almond Accents.

Because I’m worried to load too many coupons and then get to the store planning to use paper coupons and double them but not be able too….if this makes sense….


Angela June 12, 2012 at 3:54 pm

Yes, it totally does. You cannot remove an eCoupon (or the personalized deals) from your Club Card. Safeway’s system is supposed to recognize the better deal if a paper coupon is scanned, but I don’t personally trust that. Even if it does, your deal may be better combining a paper coupon with a double, but the register will not allow that. The higher value coupon comes off and the other will be rejected. There’s nothing the cashier can do either.

In your case, you’ll have to either wait until the eCoupon expires or use your paper coupon and double with someone else’s Club Card. This is the reason I don’t like loading the eCoupons unless you’re for sure going to do a specific deal.


Laura SW Pdx June 12, 2012 at 4:01 pm

Excellent info. I will no longer load any emfg coupons until the day I’m going to the store and am sure I don’t have paper to double! Thank you!


stephanie June 12, 2012 at 4:42 pm

I believe their policy says they are supposed to take the coupon of better value, so they should have to figure it out, though I haven’t had a checker figure it out yet.


Sarah June 12, 2012 at 5:44 pm

I think loading them the day of is an excellent strategy. I find that if I do otherwise then I don’t remember what’s been added anyway. So then I open up the website to review, when it would be just quicker to add them that day. On a side note, I’ve added things just a few minutes before leaving and have never had a problem with them not being uploaded to my card before. I really love not having to carry around so many paper coupons!

Howard June 13, 2012 at 12:49 pm

Hi, I just loaded several e-coupons from the Cpn Center onto my card, and when I went to the summary page to print my list, there was a “remove” option next to each item. I didn’t try removing one yet, and don’t know if I can reinstate these if I remove any, but I’m pointing out that the option was there. (It is there for both the “priced” items and the cents-off items.)


Laura SW Pdx June 14, 2012 at 9:24 am

I believe that “remove” only removes it from your list: the list you print or view but does not unload it from your card.


Julie D June 12, 2012 at 3:28 pm

Some of the deals are not very personalized and the items sold out; at least last week anyways.

I also had a manufacturers coupon refused because of my personalized deal; at least that is what the clerk said.


Angela June 12, 2012 at 4:16 pm

Be sure to print off the FAQ section, which clearly states you can use a manufacturer’s coupon with a Personalized Deal price:

There is a learning curve to this program for customers and Safeway employees. Each manager and supervisor should be up-to-date on the policies, so ask for them the next time your run into problems.


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