Grocery stores will do anything to get people to buy their products and are always looking for ways to entice the buyer to spend, spend, spend. I recently happened to read an article in Parade Magazine in the Oregonian titled, “Buyer Beware”. I thought it was a perfect topic for the readers of this blog and I wanted to reiterate some of what was said and add some of my own thoughts.
The author talked about how a store had a display of soup with a price of $1.98 per can. People were just walking right past it and not picking any up. Then the store changed the sign to state, “2 for $4“. They couldn’t keep the soup stocked after that as it was flying off the shelves.
Here are some other examples of using different wording to make prices look like a great deal:
Limit 2 – the price might not even be a good price but if it states, “limit 2” then it makes people think it is and that they are going to miss out if they don’t get the maximum limit.
Buy 1 Get 1 50% off – watch for price hikes on this one which could cancel out the savings, and ask yourself if you would have even bought one of these had it not stated the 50% deal.
Buy 1 Get 1 for 1 cent – again, watch for price hikes. If two sweaters are on sale BOGO for 1 cent and the first sweater is $30, the other sweater isn’t just 1 penny. No, they are both $15. Now, would you have originally paid $15 for that sweater, or would it have been too much?
Limited Time Offer – this makes you think you are going to miss out on something big if you don’t buy it now. Ask yourself, did you need this item before you saw the sign and will it cause you to go over your monthly budget?
As you are roaming the aisles be aware of manipulative wording so as to avoid those fake bargains.
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